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Don’t forget to “look for common elements in high-ranking pages that yours is missing,” says Lockedown Design & SEO’s John Locke. Naturally, “Google picked up on this emerging trend yearsago and, within the past several months or so, Google has officially switched over to mobile-first indexing. Thismeans that pages that are optimized for mobile devices will be indexed andprioritized over pages that are not optimized for mobile devices.

Optimize for Mobile Devices and User Experience

Google Images automatically generates a title and snippet to best explain each result and how it relates to the user query. Google now includes metadata support for crediting images to the proper author and rights holder. Take a baseline and watch your search traffic grow as you apply SEO to your images.

• To ensure your pages rank well, you need to maintain a technically sound website by following SEO best practices and conducting regular audits.
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• Flag them right away in order to prevent them from impacting your ranking.
• As the “go-to” search engine, Google dominates the industry, processing in excess of 3.5 billion worldwide searches every day!
• In addition, people will be able to leave reviews of your business on your Google Business Profile, so be sure to respond to those reviews as much as possible.
• Go to the Organic Search Report and set the Position filter to show only keywords in positions 5 to 15 of Google.

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In 2025, Google will prioritize user experience signals such as page speed and mobile usability. Implementing structured data markup, specifically Schema.org, is crucial for enhancing local SEO. This code would help search engines understand and show essential business details, like reviews, addresses, hours of operation, and areas served. Frequent page speed monitoring and the use of these methods will produce quicker, more efficient location-specific pages. This will enhance your customers’ rankings in local search SEO Anomaly results and increase visitors’ experience. In local SEO, advanced technical strategies are essential for enhancing Google ranks and setting your clients apart.

This means your ad won’t be seen at the top by everyone who searches for the related keyword(s). After you’ve picked your easy-to-rank-for keyword, it’s time to do a bit more research. Choosing easy keywords will not only help you begin ranking, it will elevate the overall authority of your website, making it easier to rank for more difficult terms in the future. No matter how much content you create to target those keywords, you may never rank.

Organic vs. Paid Social Media Strategies: Which Are Better for Achieving Marketing Goals? Insights from 100+ Experts

And each one is recommended by Google in its guidance on improving local rankings. Other times you may want to delete the really poor performers or content that’s no longer relevant to your goals. If competing pages all load in roughly the same speed, then quality is going to influence rankings more than speed. Page experience is a Google ranking factor and rolls together several things like page speed, site security, and how well your site functions on a mobile device. In our next section we’ll include a way you can highlight your EEAT for readers and search engines. After you’ve chosen a keyword and scoped out search intent, you’re ready for the next step.

User-generated content—like customer reviews, photos, and the Q&A section on your Google Business Profile—can also make or break your SEO Anomaly prominence. If enough people mention your “fantastic brunch” or “24/7 emergency service,” Google may start ranking you higher for those specific terms. Track your keyword rankings over time using Semrush’s Position Tracking tool. Lower-difficulty keywords are terms that attract weaker competition from other sites.

Creating a Dynamic Ranking with SORT

This is not about “keyword stuffing” – an outdated SEO concept that involves putting lots of keywords repeatedly into your content. That makes your posts or pages hard for people to read and won’t help you rank well in search engines. In addition to embedding videos on your web pages, it can also help to create your own YouTube channel where you upload these videos.

Are you wasting money in Google Ads?

When a business is mentioned on several different websites it can give consumers confidence it’s legitimate. When customers review your business on Google Reviews, the results will show up on your profile. Google Business Profile was cited as the #1 local ranking factor in a recent survey of marketers. If you’re having issues with broken links consider using a Broken Link Checker to find and fix these links. To get your creative thinking going, here are some flaws we’ve found in top-ranking articles. Next to each we’ve listed ways you could take advantage of these flaws to produce something better.

This tool analyzes the current top-performing pages for your targeted keywords and pinpoints where they fall short. Check out top-ranking content on the SERP to see what you’re up against. And look for weaknesses or opportunities you can capitalize on. In the following sections, you’ll learn how to target your chosen keywords effectively.

All of these factors could slow them down when trying to get to the relevant content – and therefore they might not even engage with your page. And in turn, this might tell Google that you’re not one of the relevant results for this target keyword. Because of this, you want your mobile version to be well-optimized, even if the desktop version of your site isn’t at optimal performance. Both the minor and bigger changes affect which websites appear at what positions in Google’s search result pages. However, the bigger updates usually change rankings more drastically and last for longer. If you happen to lose your rankings throughout a Google update, the SEO process afterward usually consists of recovering them.

• Whether you’re brand new to blogging or a content veteran, learning how to rank higher on Google is crucial to getting traffic from this major search engine.
• Plus, you can start a free trial to see how quickly it makes a difference for your content’s visibility.
• Plus, you can track clicks to your website, appointment, or menu link using UTMs and Google Analytics.
• Alex Chris is a digital marketing consultant, author, and instructor.
• The more “votes” or links that a site gets, the higher it is likely to rank.

All of the content produced brought in organic traffic and backlinks. This eventually contributed to high domain authority, meaning that now Google knows this domain is trustworthy and will rank it faster. Backlinks and links from other websites to your site remain a significant Google ranking factor. Fixing broken links and page experience is another necessary element of an off-page SEO checklist.

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