Don’t forget to “look for common elements in high-ranking pages that yours is missing,” says Lockedown Design & SEO’s John Locke. Naturally, “Google picked up on this emerging trend yearsago and, within the past several months or so, Google has officially switched over to mobile-first indexing. Thismeans that pages that are optimized for mobile devices will be indexed andprioritized over pages that are not optimized for mobile devices.
Optimize for Mobile Devices and User Experience
Google Images automatically generates a title and snippet to best explain each result and how it relates to the user query. Google now includes metadata support for crediting images to the proper author and rights holder. Take a baseline and watch your search traffic grow as you apply SEO to your images.
- To ensure your pages rank well, you need to maintain a technically sound website by following SEO best practices and conducting regular audits.
- Maintaining directory listings regularly prevents the utilization of stale information.
- Flag them right away in order to prevent them from impacting your ranking.
- As the “go-to” search engine, Google dominates the industry, processing in excess of 3.5 billion worldwide searches every day!
- In addition, people will be able to leave reviews of your business on your Google Business Profile, so be sure to respond to those reviews as much as possible.
- Go to the Organic Search Report and set the Position filter to show only keywords in positions 5 to 15 of Google.
Optimize Your Google Business Profile
In 2025, Google will prioritize user experience signals such as page speed and mobile usability. Implementing structured data markup, specifically Schema.org, is crucial for enhancing local SEO. This code would help search engines understand and show essential business details, like reviews, addresses, hours of operation, and areas served. Frequent page speed monitoring and the use of these methods will produce quicker, more efficient location-specific pages. This will enhance your customers’ rankings in local search SEO Anomaly results and increase visitors’ experience. In local SEO, advanced technical strategies are essential for enhancing Google ranks and setting your clients apart.
This means your ad won’t be seen at the top by everyone who searches for the related keyword(s). After you’ve picked your easy-to-rank-for keyword, it’s time to do a bit more research. Choosing easy keywords will not only help you begin ranking, it will elevate the overall authority of your website, making it easier to rank for more difficult terms in the future. No matter how much content you create to target those keywords, you may never rank.
Organic vs. Paid Social Media Strategies: Which Are Better for Achieving Marketing Goals? Insights from 100+ Experts
And each one is recommended by Google in its guidance on improving local rankings. Other times you may want to delete the really poor performers or content that’s no longer relevant to your goals. If competing pages all load in roughly the same speed, then quality is going to influence rankings more than speed. Page experience is a Google ranking factor and rolls together several things like page speed, site security, and how well your site functions on a mobile device. In our next section we’ll include a way you can highlight your EEAT for readers and search engines. After you’ve chosen a keyword and scoped out search intent, you’re ready for the next step.
