Your website structure and URLs are one of the best ways to communicate to search engines and users what content they can expect to find on a given page. It is essential that your URLs are cleanly formatted, concise, and incorporate target keywords whenever logical. Their insightful tool will even tell you what terms your site is missing that would drive more traffic. The Spider SEO Crawler allows you to audit up to 500 URLs for free, but upgrading to a premium plan removes that limit as well as opens access to extra features. Sift through page titles and metadata, zero in on duplicate content, extract site data, even generate XML site maps with ease.
Don’t just link to what you think are the most important pages. Ideally, every page should have at least one relevant internal link pointing to it. Internal linking is one of the most underrated SEO strategies on the planet. You probably don’t have time to optimize every page on your site.
Lesson #3: Crawl Budget Matters, But Only If Your Website Is Huge
If visitors struggle to find what they’re looking for, they are more likely to leave, increasing bounce rates and negatively impacting SEO. Here are the features that makes AIOSEO the most powerful and user-friendly WordPress SEO plugin in the market. Ensure your website’s SEO issues are fixed with the free SEO audit.
However, this means that crawlers are now unable to access that page. In order to allow access, you need to create a redirect leading them to moved page. Bear in mind that your XML sitemap needs to be properly formatted and submitted to webmaster tools account so that it can be accessed. First thing that you have to check is your robots.txt file and robots meta tags. These two are BHS Links important as they restrict access to certain areas of your website. Sometimes, a webmaster might have inadvertently blocked certain pages disabling Google from accessing them.
Webshop niet zichtbaar in Google, terwijl je concurrenten wél bovenaan staan?
- If you don’t want to manually go into each post and edit, you’ll need WP Sheet Editor’s media add on (or an equivalent alternative).
- But in regards to external links specifically, if your page has no outgoing links, it affects all of the benefits of external links as discussed above.
- It highlights errors that prevents a website from reaching its full potential in search rankings.
- Featured snippets can DRAMATICALLY increase your organic traffic.
- E.g., an ecommerce store running on Shopify, and a blog running on WordPress.
- Browse various agency websites, and you’ll notice they promote different features of their audit.
A “crawl” is where software scans your website to find SEO issues. You’ll need to run one using AWT to form the basis of your SEO audit. I’m a studying Marketing Management (AP) at University College Lillebælt i Odense. I’m currently building my marketing career as a junior SEO specialist at Morningscore to improve my SEO skills. To check if your website is well-structured, use Google Analytics to track bounce rates, page views, and improve high-bounce pages.
Any piece of content that is classified as YMYL has to prove to Google that it’s accurate and authoritative. This means you can set up a project once and continuously use the tool to audit as many pieces of content as you want. Once it’s set up, you can upload any piece of content you’ve written and get an extremely detailed analysis. Here, you’ll see the website’s health score, Core Web Vitals overview, and issues.
If you have a current website but are unsure of how the website is set up to perform for SEO, it may make sense to have an SEO audit completed. An audit can give insight into the challenges you’re facing, why you’re not achieving your SEO goals, and the strategies your competitors are using. We can also help you determine whether a website redesign or rebuild may be necessary to implement a successful ongoing SEO campaign. If you’re an online retailer, our team has extensive eCommerce expertise and can deliver one of the most detailed and comprehensive eCommerce SEO audits available.
Appear on the first page of search results for that keyword, and you’ll start to drive valuable traffic to your website. One, you’re targeting high-value keywords relevant to your business and your audience, and two, you’re maximizing your online visibility by appearing on the first page of results. That’s why SEO audits analyze your company’s keyword strategy.
Google Page Speed Tool: best for speed insights
Essentially, orphan pages are lost pages, no longer connected to the internal linking structure of the website. To find all broken links on your website, scroll down to Broken links in the Links section of the Site Audit module. Check out the blue nodes for redirects and the red ones for broken links.