If a page has been permanently removed, set up a 301 redirect to a related page to preserve link equity. Make sure your site uses HTTPS, which encrypts data and protects user information. If your site is still running on HTTP, install an SSL certificate and BHS Links update all internal links accordingly.
Solving key challenges for businesses
The first step to any link quality audit is to find any questionable links pointing to your domain. It’s not enough to simply review what links you personally posted and where; you’ll want to take a look at every link on the web pointing back to your site. You can do this using a free tool like Moz’s Open Site Explorer, or some other external link-based search system.
URL listed in XML sitemap file
In most cases, it’s perfectly fine to have some low-quality links in your profile. Just watch for patterns that suggest manipulative link building or potential spam that could trigger a Google penalty. Maybe you have lots of links from irrelevant directories or questionable foreign domains. A healthy profile should have mostly branded and generic anchors, which shows that the links have been acquired naturally. If you see an excessive number of keyword-rich anchors, that’s a red flag that could trigger Google penalties. The easiest way to check if your site is mobile-friendly is to use this Mobile Friendliness Test Tool.
By systematically evaluating and optimizing the mobile experience, you directly influence key ranking factors while simultaneously improving user satisfaction. Mobile-friendliness refers to how well a website functions and appears on mobile devices. A mobile-friendly website automatically adjusts its layout, content, and interactive elements to provide an optimal user experience regardless of screen size. A mobile-friendly website includes responsive design, appropriate text sizing, touch-friendly navigation, and fast loading times on mobile networks. Site speed refers to how quickly your web pages load and become fully interactive for users.
Not only can these tools help you improve your ranking, they can help you reduce or eliminate the impacts of Google updates that may sweep through your industry. Web CEO is a next-generation platform, equipped with an impressive suite of tools. This array includes essentials like keyword research, rank tracking, domain analysis, and comprehensive SEO audits. Bing Webmaster Tools is a solid choice for mid-sized agencies focusing on a comprehensive approach to website optimization and analysis. Its unique insights and specific tools like the instant index feature are beneficial, especially for those looking to optimize across multiple search engines.
Revive Underperforming Content
- And are your pages aligned with what users expect when searching those keywords?
- Evaluating site speed improves SEO because page speed is an official ranking factor in Google’s algorithm, with faster websites receiving preferential treatment in search results.
- A mobile-friendly website includes responsive design, appropriate text sizing, touch-friendly navigation, and fast loading times on mobile networks.
- They help us keep everything running smoothly, even if they’re not your typical SEO-specific tools.
- Trends, technologies, and user behaviors change too quickly to be ignored, so prioritize your attention to detail and flexibility.
Use Google’s Page Speed Insights tool to evaluate key templates on the site. This data is also within the Google Lighthouse data found at web.dev. In the update, the Core Web Vital metrics (which all relate directly to page speed) combine with other experience metrics to create the page experience signal. The most common place to find it directly is at mydomain.com/sitemap.xml or linked to/from the robots.txt file. Otherwise, the content management system (CMS) may show the URL if there is one. For a more comprehensive and in-depth list, check out our blog on common Robots.txt mistakes and how to avoid them.
Regardless, ranking in image search isn’t the only reason to optimize your images, as images can play an important part in your overall SEO. To audit the outgoing links on a single page, you can use the MozBar to highlight all internal and external links and make sure your anchor text is descriptive. Popups and banners that get in the way of content are a common feature of websites, especially on mobile. In reality, Google doesn’t care how you organize your page, as long as you make your structure clear.
Each tool provides a different piece of the SEO puzzle and, when used together, they offer a comprehensive view of your site’s strengths and areas for improvement. Keyword rank tracking involves monitoring the positions of your target keywords in search engine results pages over time. Setting up keyword rank tracking allows you to measure how your target keywords are performing in search engine results over time.
Now that we’ve covered the on-page SEO portion of the SEO audit, let’s take a look at what you need for an off-page SEO audit. Managing SEO at scale requires more than just research and optimization tools. It tracks growth in search volume, social media conversations, and investment trends. This helps you find rising trends months or even years before they become popular.
Unlike less-than-premium audit tools, Ahrefs has a pretty extensive breakdown of its analysis. You can even link directly with Google tools like PageSpeed Insights and Core Web Vitals to Google-fy your analyses. Authority Score (AS) is a metric, provided by SEMRush, that grades the overall quality of a website. The score is based on a 100 point scale and uses different variables such as the number of backlinks you have to calculate the score. Their score is gaining more trust over other authority metrics because it factors organic search data and website traffic. Another takeaway is that SEO audits have become more efficient and insightful with AI and automation.