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Beginner’s Guide to SEO Search Engine Optimization

Choosing the right SEO tools is vitally important to your business. From keyword tracking to backlink analysis, the best SEO tools can help you meet your goals. In this guide, I ranked and reviewed the 27 best SEO tools, along with my top 5 choices, so you can pick the best one. SEO Chrome extensions like Fat Rank allow you to easily analyze your website’s performance. This SEO keyword tool lets you know the ranking of your keywords.

seo tools

What are the benefits of using ecommerce SEO tools?

seo tools

It also helps you acquire location-specific rank tracking to laser-target your audience. I use Ahrefs every day to check on new backlinks, my keyword search positions, and check out competitor insights. As the most well-known SEO expert in the industry, Rand Fishkin is the founder of Moz and Sparktoro. Known for his infamous ‘Whiteboard Friday’ videos, Rand shot to fame by being outspoken about SEO and the many different content you can use to rank better in search engines.

  • The best paid SEO tool is Ahrefs, due to its accuracy, massive database, and versatility.
  • Whether you’re a beginner or an experienced SEO professional, SEOmator provides a comprehensive suite of powerful free tools to enhance your digital marketing strategy.
  • And most importantly, understand the things your website is lacking from both a technical and content perspective.
  • They’re still going to be easier to use than doing the work manually.

This includes a robots.txt tester, hreflang tags tester, and sitemap generator. Choose the local keywords and search locations you want to track. Backlink Analytics allows you to analyze your own and competitors’ backlink profiles. SEOptimer is a comprehensive website SEO auditing tool that makes website monitoring simple. Their SEO crawlers scan your site page by page, identifying problems and offering actionable recommendations on improving your site for better online visibility and performance. WooRank is a website optimization tool that leverages in-depth website reviews to help you understand when and where to optimize your site for SEO.

seo tools

Long Tail Pro.

Another benefit is that you can choose a lifetime plan, which costs a single payment of $119 for the Individual plan, $990 for the Pro plan or $1,990 for the Expert plan. BrightLocal’s dashboard is relatively intuitive, though users new to SEO may have a modest learning curve. To get familiar with the platform, you can book a BrightLocal platform demo or sign up for a 14-day free trial. The free BrightLocal Academy offers extensive training on how to conduct local SEO using the platform. These SEO apps will help you perform keyword research, optimize your website content and improve your website’s visibility on Google.

The tool’s user interface stands out for its balance of in-depth analytics and accessibility, making it suitable for both seasoned professionals and newcomers to SEO. It provides historical data tracking, a unique feature that allows an in-depth view of how keywords have performed over time, offering a strategic edge in planning. Additionally, its backlink analysis goes beyond basic insights, providing a nuanced understanding of backlink profiles essential for off-page SEO strategies. However, compared to tools like SEMrush and Ahrefs, it may lag slightly in the breadth of its backlink database. SEMrush is one of the most powerful all-in-one SEO tools available.

Moz Link Explorer

seo tools

Ahrefs also shines in its technical SEO audit reporting and has a few more rank-tracking features. If your customers come from a specific geography, you need to know if your website ranks for relevant keywords in that location. With the right SEO platforms tools, you can significantly increase your website’s visibility and search rankings.

seo tools

They help us keep everything running smoothly, even if they’re not your typical SEO-specific tools. It’s a PR platform, which helps you create and share press releases. With Frase, you can easily check how top-ranking pages are structured. It lets you pull out key topics and build your own content outlines. Yoast SEO helps SEO Anomaly you improve your WordPress site’s on-page and technical SEO.

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