It involves using various techniques to improve your website to help both search engines and consumers better understand your website. Additionally, content must be created with search engines in mind, meeting the criteria for ranking high in search results. To succeed with programmatic SEO, each generated page must provide unique, valuable, and relevant content. When done well, programmatic SEO is a powerful tool, especially for targeting low-competition keywords or specific niches that might otherwise be overlooked. However, while programmatic SEO offers significant advantages in speed and scalability, it comes with potential risks. If the content on these automatically generated pages is thin, repetitive, or lacking in value, users and search engines can perceive it as spam.
- If you run a real-world business, your online search competitors are often very different than your real-world ones.
- Search engines look for content relevant to the keyword that satisfies the searcher’s intent, is well-structured and easy to navigate, and offers authoritative information within an industry.
- Search engines value these aspects because they want to present their users with websites that provide a proper user experience.
- This guide will help you become more data-driven in your SEO efforts.
What is SEO (Search Engine Optimization)
The focus points of SEO in 2025 are still high-quality content and technical factors like site speed, security and mobile parity. But there are more aspects that Google and other search engines deem important. Naturally, the companies behind search engines quickly realized the issue with this approach. Displaying the results that use the keyword most isn’t always the best experience for their users. So they had to find a way to better handle how potential results were being ranked.
Create content that appeals to writers, journalists, and industry sites to earn citations in media coverage or on high-quality websites. Include original or proprietary quantitative data—this is what reputable websites link to when SEO Anomaly citing your content. Google and other search engines constantly adjust their search engine algorithms, SERP formats, and ranking factors. Stay up to date by reading SEO-focused blog content and articles in trade publications and blogs, like Exploding Topics and Search Engine Journal. For most of us today, when we need something—whether it’s an answer, an idea, a product, a strategy, or a service—we start by asking search engines.
Search Engine Process
What they mean is that you should find synonyms and related keywords and “sprinkle them” across the page to make sure Google knows what it’s about. The pages are interlinked and provide a general overview of the topic as well as deeper insights into the sub-topics. They rarely consider intent when in reality, it is even more important than search volume.
SEO examples you can copy and learn from in 2025
However, Angi has the benefit of competing in a less competitive market. With general software topics, you’re competing with hundreds of other websites that know all the SEO best practices. They’re prioritizing editorial content over programmatic content. As G2 declines, companies like Efficient App are replacing them in the SERPs (search engine results pages). So, hopefully, this gives you some inspiration to not be discouraged.
Someone might find your site via organic search, then later see a paid ad, and finally make a purchase. Or they might see an ad first, then search for your brand and find you organically. For an entry-level tool, it’s great for keyword research and finding backlink opportunities.