Thus, the watch times of the individual videos on the channel get counted together. If the channel has a high watch time on a special topic, it gets a so-called authority from YouTube. This means that future videos on this topic will be ranked even higher. Learn more about targeting this AI experience with our guide to Bing’s generative search.
Grid My Business shows map pack ranking positions for a keyword in the area around your business. It’s freemium and is useful for understanding if and where local searchers are likely to see your business. BrightLocal’s study shows that 34% of SEOs think on-page signals are the most important factor for regular organic search.
- Tools like Serpple make it easy to keep tabs on your keyword metrics without overwhelming costs.
- We did not see websites with faster page load times ranking higher than websites with slower page load times in any consistent fashion.
- But as these are exactly the ones most likely to pass the least value, it’s worth it to go after something better.
- Fortunately, Google has created a nifty free tool called the “Mobile-Friendly Test”.
- Using local keywords strategically improves your relevance, increases visibility in search results, and helps customers find you when they’re searching for businesses in your area.
Monitoring Search Performance
Our data shows there is no correlation between «page load time» (either document complete or fully rendered) and ranking on Google’s search results page. This is true not only for generic searches (one or two keywords) but also for «long tail» searches (4 or 5 keywords) as well. We did not see websites with faster page load times ranking higher than websites with slower page load times in any consistent fashion. If Page Load Time is a factor in search engine rankings, it is being lost in the noise of other factors.
#6 – Negative Link Velocity
Regularly check and update your NAP information across all platforms to ensure accuracy and consistency. It’s about leaving no stone unturned to make your local business easily discoverable and trustworthy. Behavioral signals are indicators of how users interact with your website and Google Business Profile. Factors like click-through rates, time spent on your site, and SEO Anomaly driving directions requests impact your local search rankings.
Key takeaways from the above article
This involves specifying the keywords you wish to track and the geographical areas you’re interested in. The beauty of a local rank tracker is its ability to focus on specific cities and regions, giving you a granular view of your performance in different areas. To harness the power of reviews, local business owners should make it a priority to encourage their customers to share their experiences and feedback. This can be on Google itself or on other relevant third-party review sites. It’s about creating multiple platforms where your customers can vouch for the quality of your services or products. SEO analytics is about tracking how well your website performs on search engines and understanding how users interact with it.
You can fix this issue by securing an SSL certificate for your site. Google allows a few different options for creating a mobile-friendly site. One of the most common methods is using responsive design to display your website content appropriately for the device’s screen size. But that isn’t the only reason mobile friendliness is so important. Google uses a mobile-first index, which means its crawlers focus on the mobile version of any website.