In this next section of the checklist, I will show you how to ensure your site loads like lightning. You’ll also see a benefit to your users because it’s easy to remember. My advice is to work through each checklist item in this section and do as much as you possibly can. Get this part right, and you’ll be fighting a much easier battle in terms of rankings. Analyse what’s ranking in the SERPs and give you specific recommendations on exactly what you’re missing. We’ve considered many things to do if you want to create SEO content, but as you may have noticed, many of these things require tools for execution.
Page optimization also maximizes the benefit of your off-page SEO efforts. Good content is much more beneficial to search engine rankings than H1 tags. Therefore, focus on creating content that is linkable and that fulfills search demand. Alt attributes give you the ability to include your target keywords in another part of your content. Start by making it standard practice to create internal links when creating and publishing content.
Whatever actions matter most to your business, track them in Google Analytics 4. This will give you the insights you need to increase these KPIs over time. Your user’s experience is one of the major focuses of on-page SEO. This means your blog content layout and formatting should allow someone to quickly and easily navigate their way through your content to find the answer to their query.
- We also offer local SEO services ideal for smaller restoration brands.
- Grab your coffee and a notebook because right now, you’ll discover how to create an SEO strategy that will lead your business to success.
- If you see sites with a high number of common keywords, then you can consider them your competitors.
- Additionally, HTML elements may shorten the semantic distance between concepts, pulling them closer together.
- On the other hand, if it does not engage with your audience then Google will assume it’s low quality or not what users for a given search want to see.
This will make sure your content & blog posts are accessible to the most amount of people. If you’ve read my blog, you’ll know how much I emphasise quality content. The H1 title should also match the SEO Anomaly primary search intent of your users and be completely unique. Download the free Google Quality Rater Tool and get the kinds of insights on your content that actually improve your rankings. In 2010 Google announced it would use website speed as an official ranking factor.
What are the Top Tools for On-Page SEO?
The most important thing is that you don’t show any popup/lightbox on mobile that stops people from being able to read or scroll through your content. Using the Page Experience Report is like looking at your site’s user experience through Google’s eyes. Google’s core algorithm is designed to reward sites that provide a better user experience. Core Web Vitals are an essential part of how Google measures the quality of your site user experience.
That’s why Google takes load times into account when ranking pages in search results, and why we include page speed optimization with our on-page SEO services. When it comes to on-page SEO, keywords play a critical role in improving your online visibility. On-page SEO (also called on-site SEO) is the practice of optimizing webpages to rank higher on search engines.
Google PageSpeed Insights
When on-page SEO is paired with our link building services, you have a proven and powerful combination. Everything SEO-related that doesn’t take place on a website is considered off-page SEO. Among other things, backlinks, social media, and local citations are all aspects of off-page SEO. If you’d like to automatically analyze all of the above-mentioned on-page SEO factors, try our SEO audit and reporting tool.
Tool #3 – Google Search Console
On-page SEO has changed a lot since the beginnings of search engines– while some of the fundamentals stay the same. Having core competency in on-page SEO while keeping up with newer techniques is invaluable to keeping your competitive edge. User experience considers the ease, smoothness, and accessibility of use for visitors to your site. It includes many factors, but the following are some of the most important. Discover and grow your audience with the checklists in our free guide.
Thirdly, work on the usability and speed of your site to help users and search engines around your website. Add keywords to the beginning of your page titles – When possible, add your target keywords to the beginning of your page title. This helps search engines understand right from the beginning what the page content is about. Internal links help search engines understand the structure of your website and help users navigate your website. They can also be used to improve user experiences by providing additional information on subjects.